Management and Entrepreneurship
Reza Haji Ali Beygi; Seyed Mahmoud Hashemi; Abdollah Naami
Abstract
The present study aims at presenting a model of cross-buying behavior of electronic service customers in Shahr Bank. This research is applied in terms of objective and survey-exploratory in terms of approach. The statistical population of this study consisted of a group of experts including senior managers ...
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The present study aims at presenting a model of cross-buying behavior of electronic service customers in Shahr Bank. This research is applied in terms of objective and survey-exploratory in terms of approach. The statistical population of this study consisted of a group of experts including senior managers of Shahr Bank, professors and marketing consultants familiar with the banking industry which in-depth interviews were conducted with them. The selection of experts and doing interviews with them continued until the theoretical saturation was reached and then stopped. Purposive sampling method was used in this study. Nine interviews were conducted in total. This research has been done in the period of October 2020 to May 2021. Due to using the data foundation theory in this research, the main data collection tool was unstructured in-depth interviews with experts. Finally, after three open, axial and selective kinds of coding, the conceptual model of the research was designed based on a paradigm model. In this research and according to the identified goals and categories, the category of motivating to use various electronic services of Shahr Bank was considered as the main and axial category. This means that the core of the conceptual model is the users' motivation and inner desire to use various electronic services of this bank.
Decision analysis and methods
Davood Yaghoobi; Seyed Mahmoud Hashemi; Abdollah Naami
Abstract
This research is conducted with the aim of providing an effective advertising pattern based on social networks in educational businesses industry. This research is applied in terms of objective and survey-exploratory in terms of approach. The statistical population of this study was a group of experts ...
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This research is conducted with the aim of providing an effective advertising pattern based on social networks in educational businesses industry. This research is applied in terms of objective and survey-exploratory in terms of approach. The statistical population of this study was a group of experts including senior managers of private sector educational institutions, university professors and marketing consultants familiar with the private educational services industry that in-depth interviews were conducted with them. The selection of experts and doing interview with them continued until the theoretical saturation was reached and then stopped. Snowball sampling method was used in this research and this process continued until reaching the theoretical saturation. 9 interviews were conducted in total. Due to using the data foundation theory in this research, the main data collection tool was unstructured in-depth interviews with experts. Finally, after three open, axial and selective kinds of coding, the conceptual model of the research was designed based on a paradigm model. Also, in this study, using AHP decision method, research variables were prioritized according to experts.