Decision analysis and methods
Providing a model for identifying the impact of market-centric on organizational performance by emphasizing the value chain

Parviz Banafshi; Soleyman Iranzadeh; Houshang Taghizadeh

Volume 8, Special Issue , November 2021, , Pages 1-17

https://doi.org/10.22105/jarie.2021.272427.1251

Abstract
  The business process turbulence and the increasing competition among business firms have made the environment around organizations much different than before. Knowing the future business paths and moving in their direction in a way that benefits the organization indicates the necessity of marketing research ...  Read More