Game theory
Elham Sadat Mousavi; Ashkan Hafezalkotob; Ahmad Makui; Mohammad Kazem Sayadi
Abstract
This paper presents an optimization model for hotel pricing in the competitive environment following the Covid-19 epidemic, in which the government intervenes by offering appropriate tariffs and hotels use incentive policies such as discounts to attract customers. we consider the government as the leader ...
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This paper presents an optimization model for hotel pricing in the competitive environment following the Covid-19 epidemic, in which the government intervenes by offering appropriate tariffs and hotels use incentive policies such as discounts to attract customers. we consider the government as the leader and the hotels as the followers of the Stalkberg model, then apply the Nash equilibrium to determine the optimal price and demand of hotels in competitive conditions, taking into account the discount. By considering a government utility function, the optimal level of government tariffs is determined. The results indicate that government intervention in the tourism industry includes measures that benefit tourism. Because the government can increase the hotel revenue and expand tourism in favor of hoteliers by reducing its profits. Extensive analysis has been performed on five-star, four-star, and three-star hotels in a tourist area in Iran, and some of the most important managerial insights have been explained.
Customer Satisfaction and Loyalty
Reza Yazdani; Mohammad Javad Taghipourian; Mohammad Mahdi Pourpasha; Seyed Shamseddin Hosseini
Abstract
In the last decade, Information and Communication Technology (ICT) was used as the most effective tool to help businesses gain a competitive advantage by attracting customers. Thus, ICT has significantly contributed to the growth of e-commerce. Internet access allows e-commerce to spread globally and ...
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In the last decade, Information and Communication Technology (ICT) was used as the most effective tool to help businesses gain a competitive advantage by attracting customers. Thus, ICT has significantly contributed to the growth of e-commerce. Internet access allows e-commerce to spread globally and cheaply. However, many organizations did not realize the potential value created by e-commerce. Since the provision of information and branding at the destination necessarily involves the focused attention of all tourism companies in the destination, e-commerce can lead to the development of a new distribution channel in a virtual network and connects the producer with the customer. To this end, the present study analyzed the factors affecting brand strengthening drivers in e-commerce in the Iranian tourism industry. Brand strengthening drivers were ranked using Shannon’s entropy method. The results indicated that advertising and brand communication are the most effective brand strengthening drivers.
