1. Using DEMATEL – ANP hybrid algorithm approach to select the most effective dimensions of CRM on innovation capabilities

Elahe Shariatmadari Serkani

Volume 2, Issue 2 , June 2015, , Pages 120-138

Abstract
  Customer relationship management (CRM) and innovation are widely considered to be valuable capabilities associated with competitive advantage. CRM is a comprehensive guideline and process of management and data sharing with key customers to prompt supreme values of partnership and customers. Innovation ...  Read More