Heuristics and Metaheuristics Algorithms
The new approach in market segmentation by using RFM model

Hadi Roshan; Masoumeh Afsharinezhad

Volume 4, Issue 4 , December 2017, , Pages 259-267


  Data analytics allows companies mining the patterns and trends in their customers data to implement more effective market segmentation strategies, then customize promotional offers, allocate marketing resources efficiently, and improve customer relationship management. However the implementation of such ...  Read More