Customer Satisfaction and Loyalty
Analysis of factors affecting brand strengthening drivers in e-commerce: a study of the Iranian tourism industry

Reza Yazdani; Mohammad Javad Taghipourian; Mohammad Mahdi Pourpasha; Seyed Shamseddin Hosseini

Volume 9, Issue 4 , October 2022, , Pages 374-383

https://doi.org/10.22105/jarie.2022.336248.1463

Abstract
  In the last decade, Information and Communication Technology (ICT) was used as the most effective tool to help businesses gain a competitive advantage by attracting customers. Thus, ICT has significantly contributed to the growth of e-commerce. Internet access allows e-commerce to spread globally and ...  Read More