Engineering Modeling
Emergence of consumer impulse buying behavior with agent-based modeling approach

Salman Abbasi Siar; Mohammad Ali Keramati; Mohammad Reza Motadel

Volume 9, Issue 3 , July 2022, , Pages 203-230

  Because of the dissemination of Impulse Buying (IB) behavior in consumers its academic studies have increased over the last decade. Because in large stores, sales have to be increased, the behavior of consumers in IB to be taken into account by the researchers and managers of the stores. The purpose ...  Read More