Management and Entrepreneurship
Presenting a process model of cross-buying behavior of shahr bank customer electronic services

Reza Haji Ali Beygi; Seyed Mahmoud Hashemi; Abdollah Naami

Volume 9, Issue 2 , June 2022, , Pages 249-263

https://doi.org/10.22105/jarie.2021.293551.1352

Abstract
  The present study aims at presenting a model of cross-buying behavior of electronic service customers in Shahr Bank. This research is applied in terms of objective and survey-exploratory in terms of approach. The statistical population of this study consisted of a group of experts including senior managers ...  Read More