Customer Satisfaction and Loyalty
Analysis of Factors Affecting Brand Strengthening Drivers in E-Commerce: A Study of the Iranian Tourism Industry

reza yazdani; Mohammad Javad Taghipourian; Mohammad Mahdi Pourpasha; Seyed Shamseddin Hosseini

Articles in Press, Accepted Manuscript, Available Online from 22 May 2022

  In the last decade, information and communication technology (ICT) was used as the most effective tool to help businesses gain a competitive advantage by attracting customers. Thus, ICT has significantly contributed to the growth of e-commerce. Internet access allows e-commerce to spread globally and ...  Read More