Customer Satisfaction and Loyalty
Analysis of Factors Affecting Brand Strengthening Drivers in E-Commerce: A Study of the Iranian Tourism Industry

reza yazdani; Mohammad Javad Taghipourian; Mohammad Mahdi Pourpasha; Seyed Shamseddin Hosseini

Articles in Press, Accepted Manuscript, Available Online from 22 May 2022

http://dx.doi.org/10.22105/jarie.2022.336248.1463

Abstract
  In the last decade, information and communication technology (ICT) was used as the most effective tool to help businesses gain a competitive advantage by attracting customers. Thus, ICT has significantly contributed to the growth of e-commerce. Internet access allows e-commerce to spread globally and ...  Read More